The Importance of being persuasive.

In Chapter 10, we see that being persuasive especially while writing business messages is very helpful and there are important points that can help us in the future in the job environment. One of the eye catching points made in the chapter was being able to structure your message using the AIDA model. The AIDA model stands for Attention, Interest, Desire, and Action. All of these points all are geared to your audience and how your message can be better put across to them. The AIDA plan is not only used as indirect approach but also as a direct approach. The chapter also goes into discussion on how to balance emotional and logical appeals when speaking to audience members. So this chapter not only explains how to be persuasive while presenting your product to an audience but if you look closely, you will see that some of these techniques can be used in everyday life.