INTERNAL PROPOSAL

There are three steps to writing reports and proposals. The first one is to identify your purpose clearly to avoid rework. The second one is to prepare a work plan to guide the research and writing tasks. The third one says to determine whether a separate research project might be needed to gather the necessary information and the fourt step says to choose the medium or media in some cases that meets the needs of your audience. The fifth and final step says to organize your information by selecting the best approach for an informational or analytical report. I am sure that SONY uses or has used these steps while writing their proposals. Sony most times uses Internal Proposals which happens among managers within the organization having to make decisions involving equipment and other things. These written proposals can either make or break SONY and keep it going for the future.

The Letter to SC Johnson

Dear SC Johnson,



I had a slight complaint based on your product which is known as Scrubbing Bubbles. I just wanted to know why is it that for so long I have been using your product and all of a sudden, it doesnt work as well as it used to. I dont know if its something new that you have added in the can but I havent been receiving the results that I usually get when I use scrubbing bubbles. Please get back to me as soon as possible.



Your faithful customer,



Jaleesa Josiah

Emotional Branding Today

"The Persuaders" documentary focused very well on a tactic that has been used over time to capture society's attention. It is called Emotional Branding. It is simply trying to get the buyers to find a spirtual and emotional connection to the product of their choice. A woman in the video spoke about Polaroid and said "Polaroid isn't a camera, its a social lubricant." These are some of the things that consumers often think to themselves when buying a product. Sony BMG Records would have an emotional connection with their consumers based on the music alone. Many buyers do not purchase a cd or a collection if it is not something that speaks to them in an emotional way and many other ways.

Important Research

Chapter 11 gives in depth information on how solid research is done. One of the many points that they give says "Dont force a specific outcome by skewing your research. For a company like Sony, it is very important for them to know where this information is coming from and who is going to see it. Therefore the information has to be precise and direct. Not having the right information can cause harm to an artist in the company and definitely to the company.

Presentations with Slides and other Visuals

So in the world today, everything is interpreted differently. Each individual understands in a different way. Visuals have become more useful as we progress in the technicpal world. It is used for many different purposes but can be very useful in the workplace. Slide shows and presentations are said to help your audience to understand you and your presentation better.

Chapter 5

It is very important to know the messages that you are trying to give to your audiences. Many times messages are put out with intents that are unknown. That is why people are sometimes confused due to the fact that the messages are not direct. In chapter 5, which is based on "Writing Business Messages gives some pointers on how "Communicating Across Cultures." It says to 1. Consider the readers perspectives. 2. Take cultural differences into account. 3. Keep the message clear. 4. Complement language with visuals and 5. Consult local expert. By using these techniques, we could be guaranteed a shot at reaching an internatinal audience.

Still Undecided

So at this present time, I am still undecided about what I am going to specifically do with my project. What I do know is that I will be doing to the presentation on SONY. I havent compiled all of my information and put them together yet. By this evening, I will definitely know what the main point of my presentation will be on.