It is very important to know the messages that you are trying to give to your audiences. Many times messages are put out with intents that are unknown. That is why people are sometimes confused due to the fact that the messages are not direct. In chapter 5, which is based on "Writing Business Messages gives some pointers on how "Communicating Across Cultures." It says to 1. Consider the readers perspectives. 2. Take cultural differences into account. 3. Keep the message clear. 4. Complement language with visuals and 5. Consult local expert. By using these techniques, we could be guaranteed a shot at reaching an internatinal audience.
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